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Redesign

Website redesign

Your website looks fine. It never says why you.

Most business sites do not fail because they are slow. They fail because a visitor cannot tell, in the first ten seconds, what you do, who you do it for, and why you rather than anyone else. That is a positioning problem wearing a website costume.

Get an audit of your current siteSee two we built
Positioning
What the page leads with, and why a buyer should pick you over the firm below you in the results.
Structure
What a visitor is asked to do, on every page, in one obvious step.
Findability
What a search engine can understand about you, which starts with the page saying what it is.

What a rebuild changes

The layout is the last thing we change.

A reskin moves the same words into a newer-looking box. What actually makes a site earn its keep is the order the argument is made in, and that is decided before anything is drawn.

Example · a public accounting firm

The old page opened with a stock photograph of a city skyline.

The rebuild opens with what a prospective client actually needs before they will hand over their books: the registration, the practice lines, and who signs the opinion. Same firm, same facts, different first screen.

Example · an instrument transformer manufacturer

The old page led with a photograph of a workshop.

Its buyers compare specifications, and the firm has an ISO/IEC 17025 accredited test laboratory, which most of its competitors do not. So the rebuild leads with the ratings table, the ranges and the accreditation. The specification is the pitch.

How we know

We read the page, then we measure it.

An audit that only counts kilobytes is not about your business. One that only gives an opinion is not worth arguing with. So there are two readings and a set of patterns the rules alone cannot catch, and all three come from the same run. The run below is against arwr.co.id on 12 September 2026.

The first is what the page says, quoted from it and never paraphrased. The second is what the page does, measured in a real browser. Neither is an opinion, and only one of them is scored.

Redesign opportunity

27/100

Medium · current quality 73/100 · the full rubric is on the services page

What the page says, in its own words

Proof of competence, in its own words
1 statement

“Registered Public Accounting Firm.” That is the entire list. Nothing else on the page is a claim a reader could check.

Who the page says it is for
nobody

No section names an audience, an industry or a client type.

Largest image above the fold
the logo

The first screen leads with a stock photograph of a skyline and the company's own logo, rather than with what the firm is licensed to do.

Heading that opens the page
an h2

The firm's own name is not the page's heading. There is no h1 anywhere.

This half carries no score. Whether a firm should lead with its licence or with a photograph is a judgement about the business, and a number would only disguise it as a measurement.

What the page does, and what follows from it

No h1 on the page
0 found

Nothing on the page states what the firm is. A search engine has no heading to read, and a screen reader has nothing to announce.

No meta description
absent

Google writes its own summary of the firm for the search result, from whatever text it finds first.

Page weight
4.92 MB

The page keeps downloading after it looks finished. 4.75 MB of that is images that were never resized.

Tap targets under 44px
15

Standalone links and buttons too small to hit reliably on a phone, measured at a 390px viewport. Inline links inside a sentence are exempt and are not counted.

Each line is an observation and the thing that follows from it. We do not put a number on what fixing it will earn you, because we have not measured that on your site and nobody else has either.

Concepts, submitted

Two rebuilds, sent to the companies they were made for.

What we changed, and why
The redesign concept built for KAP Andi Ruswandi Wisnu & Rekan, shown at desktop width.

KAP Andi Ruswandi Wisnu & Rekan

arwr.rndhri.com

Was leading with
A stock photograph of a city skyline, with the firm's own name set as an h2 and the largest image above the fold being the logo.
Now leads with
Audit & assurance you can rely on.
Claims a reader can check
1 → 5
Now including: “Registered Public Accounting Firm”, “KAP Andi Ruswandi Wisnu & Partners deliver assurance that regulators, boards and investors trust, including OJK-registered audits for banks, capital-market participants and non-bank financial institutions.”
The redesign concept built for Transresin Sdn. Bhd., shown at desktop width.

Transresin Sdn. Bhd.

transresin.rndhri.com

Was leading with
A photograph of a workshop, with thin light text over it.
Now leads with
Current and voltage transformers that fit your panel.
Claims a reader can check
not readable → 4
Now including: “ISO/IEC 17025 accredited laboratory, on site”, “ISO 9001:2015, certified 2018”

What we sell

Most sites we look at were not badly built. They were built for a business that has since changed.

Website redesign

A rebuild of an existing site around how the business actually sells, not a reskin of the old layout.

  • Clear information hierarchy and one obvious next step per page
  • Mobile treated as a designed state, not a media query bolted on
  • Measurable conversion path, instrumented from day one

Performance and technical repair

Fixing the measurable problems: slow loads, unoptimised images, broken metadata, inaccessible markup.

What this covers

Website audit

A scored, explainable review of an existing site across performance, mobile, content clarity, conversion and technical quality.

What this covers

How it runs

Four steps, in this order, and you can stop after any of them.

  1. Audit

    We read the site the way a buyer does, then measure it in a real browser against 28 rules. You get both: what it says about you, and what it does badly enough to count.

    You get: a report where every number names the measurement behind it

  2. Concept

    You see the rebuild applied to your own content, at a URL you can open on your phone, before committing to a build. The two above were made this way.

    You get: a working site at a real address, not a slide deck

  3. Build

    Production on a foundation that is already built and tested, so the time goes into your structure and your words instead of into scaffolding.

    You get: the built site, deployed on your domain

  4. Handover

    The site, an editor your team can use, and the measurements, in your hands. If you want to take it elsewhere afterwards, nothing here stops you.

    You get: the code, the editor, and the audit re-run to compare against

Next step

Start with the audit. It is useful even if you never buy the redesign.

You get the read and the measurements either way. If the honest answer is that a rebuild is not worth it yet, that is a result, and we will say so.

Request an audit