Proof of concept, submitted to the company
KAP Andi Ruswandi Wisnu & Rekan
arwr.co.id · measured 2026-09-12
- Was leading with · measured 2026-09-12
- A stock photograph of a city skyline, with the firm's own name set as an h2 and the largest image above the fold being the logo.
- Now leads with · measured 2026-09-12
- Audit & assurance you can rely on.
- Claims a reader can check
- 1 → 5
- “Registered Public Accounting Firm”
- “KAP Andi Ruswandi Wisnu & Partners deliver assurance that regulators, boards and investors trust, including OJK-registered audits for banks, capital-market participants and non-bank financial institutions.”
- “OJK-registered”
- “Established 2017”
- “Licensed, registered and independently accountable”
A registered public accounting firm in Jakarta. The page paints quickly, then keeps downloading: 4.92 MB in total, 4.75 MB of it images. It also has no h1 at all.
The interesting part of this measurement is what it is not. The site is not slow to paint and it is not missing its metadata wholesale, which is where a generic audit would stop. It is 4.92 MB of transfer for a page whose job is to say who the firm is and how to reach them, and it has no h1, which means the single strongest on-page signal about the firm’s own name is absent.
So the case was never performance, it was proportion. An accounting firm’s site is read by people deciding whether to trust it with their books. The old page opens with a stock skyline; the rebuild opens with what a prospective client needs first, which is what the firm is licensed to do and who stands behind the opinion. The regulator marks, the practice lines and the engagement process are the page now, in that order.
The concept is live and it was sent to the firm. It was not commissioned, and nobody there has agreed to it being shown here; if they ask, it comes down.
