Three ways in
Pick the smallest step that gives you enough certainty to decide.
A rebuild of an existing site around how the business actually sells, not a reskin of the old layout.
Fixing the measurable problems: slow loads, unoptimised images, broken metadata, inaccessible markup.
A scored, explainable review of an existing site across performance, mobile, content clarity, conversion and technical quality.
The instrument
The whole rubric, so you can decide whether you agree with it before you let it judge your site. Anything we cannot measure is removed from the scale rather than scored, and the report says which rules those were.
What it does not score: whether the site says the right thing about you. No instrument does that. That part is a written read, and it is the part the redesign is actually about.
6 rules. LCP, CLS, TTFB, transfer weight, image weight, request count.
4 rules. Viewport, horizontal overflow at 390px, tap target size, reserved image space.
7 rules. Title, description, one h1, structured data, Open Graph, sitemap, robots.
4 rules. Declared language, image alt text, labelled fields, heading order.
3 rules. A recognisable call to action, a way to make contact, enough copy to explain the offer.
4 rules. HTTPS, HSTS, modern image formats, clean collection.
How it is built
Every page is prerendered and served from a CDN. There is no server, no database and no plugin to patch, which is why these sites do not rot between visits. Measured on this page, and you can check it in your own network tab.
On the public pages. The content editor is a separate page and loads its own.
One variable file, self-hosted, latin subset.
Prerendered HTML on a CDN. Nothing to keep running, nothing to patch.